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Trolls Attack! Another Reason “Template” Official Rules Aren’t Enough for...
Ben Stein contributed to this post. Earlier this week, Boston’s KISS FM canceled its “Taylor Swift’s Biggest Fan” contest after trolling users of the 4chan and Reddit online forums catapulted a...
View ArticleMaine Streamlines Its Regulation of Charitable Promotions
October is breast cancer awareness month, and we often see an increased number of charitable promotions being proposed in connection with the cause. As previously posted about, various structures of...
View ArticleEven When the Connection is Obvious, Publishers Should Consider Disclosures...
Recently, a publisher’s article about its own branded products was caught in the headlights of a decision by the National Advertising Division (NAD). An article in Shape magazine discussed the health...
View ArticleNew COPPA Options for Verifiable Consent
Yesterday, the FTC gave its blessing to some new ways that covered organizations can obtain verifiable parental consent before collecting personal information from children under 13. The updated COPPA...
View ArticleThe Games Advertisers Play: Heather Nolan to present this week on Gamification
This Wednesday, Heather Nolan will discuss the legal issues related to Gamification. The session is part of the Brand Activation Association’s comprehensive, 6-part webinar series, which has been...
View ArticleIt’s Not Just For Kids – FTC Takes Issue with Search Terms and Testimonials
The FTC started 2015 by showing its continued attention to advertising concerning kids and testimonial issues, as well as an advertiser’s purchase of search terms. In a recent case brought against a...
View ArticleBYOB: Be Your Own Broadcaster (and Studio) –What to watch out for in content...
2017 is starting to look like the year of DIY content creation and distribution. Companies are becoming their own studios and broadcasters at a seemingly record pace. If your organization doesn’t...
View ArticleCharity Compliance is No Stranger to the Bracket Business
Are you or your company inviting charitable donations to fill out a tournament bracket for a shot at the prize? Putting aside the typical lottery and game of chance issues, involving a charity or...
View ArticleBrands Are Creating Virtual Influencers, Which Could Make the Kardashians a...
But brands could face legal troubles along the way We all know that spokespeople and endorsers can be erratic. Wild antics can generate negative PR and damage brands. What if you could eliminate the...
View ArticleThe FTC’s advice for online giving portals that collect on behalf of charities
Seventy-eight percent of Americans believe companies must do more than just make money – they must also positively impact society, according to the recent 2018 Cone/Porter Novelli Purpose Study. Not...
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